Tag Archives: nutella

Nutella Has English Roots?

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I bet you never equated Nutella with anything English, right?  After all, it is made in Italy and many Italian children have been raised on Nutella and bread sandwiches as an after school snack!  Nutella was created in Italy, back in the 1940’s, by a Piemontese pastry maker named Pietro Ferrero.

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He had the ingenious idea to incorporate hazelnuts with cocoa beans to extend the chocolate, which was in short supply because of World War II rations.  His original recipe mixed toasted hazelnuts (which are abundant in Piemonte, Italy) with cocoa butter and vegetable oils.  He called this delicious concoction “Pasta Gianduja” (gianduja is hazelnut in Italian).  Then in 1949, he changed the original recipe to make it easier to spread on bread.  This became known as “Supercrema Gianduja.”

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So, I know you’re just dying to find out where this English connection comes in?  Well, in 1964, because hazelnuts were becoming so popular, the Ferrero company decided to change the name to “Nutella”…a combination of the English word “nut” and “ella”.  “Nut” was used to make it clear that it was made of nuts (and not just chocolate), and the ending “ella” to give it a softer ending.   So there you have it – an Italian product with an English name!  I guess they knew that English would one day be the international language and they were tapping into a whole new population to sell their product to!  Now that’s what I call SMART MARKETING!

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A Tragedy Narrowly Avoided

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Hijacking?  Maybe ransom?  Mamma mia, who was the victim this time?  Well, it wasn’t really a “who” but a “what” this time.  And what is so precious to so many the world over that there is a huge black market trade on it?  NUTELLA, of course!

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That’s right – a truck filled with over 200,000 Euros worth of Nutella was hijacked off the A1 Autostrada near Rome.  The driver was beaten and the thieves took off with the loot.  Fortunately, another truck driver witnessed the heist and called the authorities who chased down the thieves and recovered the precious Nutella.  If this had been successful, it would have been the biggest Nutella heist in history (the other being a 15,000 Euro theft that occurred in Germany a few months back).  Whew…we’ve been saved!